Colombia
El tostaco más picante

Mission

To design a digital communication platform that would allow Ramo's snack line, especially Tostacos, to be relevant among young people who ask for new and risky flavors.

Execution

Together with Aliento de Dragón, the hottest influencers in Colombia, we created the hottest tostaco in the world! An invention that only the brave would have the opportunity to try at the launch event, we formed an equally powerful crew to whom we sent our invention and asked them to record their reaction when they tried it while inviting their audience to the launch.

Mission

To design a digital communication platform that would allow Ramo's snack line, especially Tostacos, to be relevant among young people who ask for new and risky flavors.

Mission

Together with Aliento de Dragón, the hottest influencers in Colombia, we created the hottest tostaco in the world! An invention that only the brave would have the opportunity to try at the launch event, we formed an equally powerful crew to whom we sent our invention and asked them to record their reaction when they tried it while inviting their audience to the launch.
Get to know our
results!
+187.5%
attendance target
+4.13
market share
499%
ROI
+5.1M
people reached
+5.7M
Impressions
A look
to our strategy
#ElTostacoMasPicanteDelMundo
Success stories
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Casos de éxito

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