Old Spice- Success story

Generate content so powerful that it connects Centennials with the brand by giving them valuable content that generates interest.

Generate content so powerful that it connects Centennials with the brand by giving them valuable content that generates interest.

Lanzamos los Claro Digital Power 2020, los premios a lo mejor del contenido digital donde nuestras audiencias… ¡podían ser protagonistas!

We launched the Claro Digital Power 2020, the awards for the best of digital content where our audiences... could be protagonists!

Generate content so powerful that it connects Centennials with the brand by giving them valuable content that generates interest.

Generate content so powerful that it connects Centennials with the brand by giving them valuable content that generates interest.

Strategy

Lanzamos los Claro Digital Power 2020, los premios a lo mejor del contenido digital donde nuestras audiencias… ¡podían ser protagonistas!

Execution

We launched the Claro Digital Power 2020, the awards for the best of digital content where our audiences... could be protagonists!

Get to know our

results!

217

Publications, exceeding

the target by 144%

152

Nominees mobilized their

audiences to vote at no cost to the brand

+ 1 M

From fans voting

for their favorite creators

27.5 M

Reach, exceeding

the target by 266%

40 M

Of impressions

exceeding the target by 288%

Casos de éxito